No matter what you sell or who you are selling to, social media marketing can increase your revenue and help you grow your business.
Do you need it? Yes, you do.
Social Media drives Targeted Traffic.
No matter what industry you are in, a substantial amount of your customers are on social. With 66% of the UK population using social media platforms, think about how having access to those customers could boost your website traffic, especially when you regularly update the content on your site.
Social media boost your SEO
We all know that having great content on your website is the most critical factor for improving your rankings. However, driving traffic through social media to your already optimised web pages will help you climb the rankings faster.
Don’t worry that you will spend all your time posting; you can re-share posts providing they are not time-sensitive.
Understand your audience through social media
Reading your customers posts and looking at some of the questions they may ask can help you understand their needs and pain points, along with building a vision of who your customers are. This will let you refine your product strategy and improve your sales conversations.
Social Media Ads allow targeting.
Having the ability to set targeted ads either by age, location, industry, behaviour, education lets you reach the audience you want to be talking to. You can even connect your ads to your CRM system, letting you see which ads are working for you.
Social Media activity builds customer relationships.
Customers see social media channels as networks, not sales tools, so be careful not to use a hard sell when you develop your social strategy. Customers don’t want to be pitched to; they want authenticity and engagement, information and entertainment, know your story, and trust you.
Over time your brand will become part of the network community turning leads into followers, followers into customers and customers into brand fans.
Social Media provides better customer service.
As a Nation, we have become impatient, we expect answers immediately and problems solved right away. A Twitter study on travel showed that customers are prepared to pay more when their Tweet is answered within 6 minutes. This does not just apply to the travel industry; customers reward brands that respond to their requests or complaints. A solid social media marketing presence can keep your customers happy and engaged.
Social Media builds brand loyalty.
Engaging with your audience on social media not only builds a connection but shows that you value your followers, providing them with helpful information and entertaining news without asking anything in return. In this competitive market building, brand loyalty can make a huge difference.
Social Media compliments your PR strategy.
While sending out press releases are an essential part of any marketing strategy, using this format alone can often be costly. However, complemented by social media to reach your target audience in a more personal way allows you to answer any questions in real-time and adds more to having your press release seen.
Be where your competitors are.
You are probably thinking, ‘what chance have I in being seen in the crowded platform of social media?’.
It’s easier than you think when you consider that most brands aren’t using it correctly.
Many businesses start social media marketing because it’s cheap and everyone else is on it. However, investing in a proper social media strategy can make a difference. Using social media because you feel you’re supposed to will get you nowhere. Choosing the right platform, to reach the right audience, posting regularly and responding to messages promptly puts you head and shoulders above your competitors, even if they have been posting for longer than you.
Social Media Ads
Boosting posts that have received substantial interest is an ideal and cost-effective way to advertise on social media platforms. You are in control of what you spend and decide what posts you want to promote.
Have fun.
Above all, social media marketing can be fun. Connecting with your audience, sharing news and information and showing your company’s personality can build real connections.
Social Media Marketing is an integral part of any business strategy, but please remember that social media alone won’t deliver the business growth you are hoping for. You will need other elements to add to your overall marketing mix to reap the rewards.
Give us a call for help or assistance in forming a strategy or managing your social media marketing. We’re here to help.
