With over three billion people using social media globally, can businesses today afford not to be involved?
Social media provides several platforms for you to connect with your customers, increase your brand awareness and expand your leads and sales.
Many people believe that social media is simply posting content on Facebook and Twitter, however, as social media continues to be an integral part of today’s marketing strategies, there is so much more to achieving the right results. From listening to the conversation, to building a strategy to convert customers to buyers, managing social media involves so much more than just posting, it’s a science that requires the right formula.Enter Stage Right
Each audience requires a different strategy, a different ‘tone of voice’ and sometimes a different social platform. The conversion journey of B2B is a longer cycle where you need to establish yourself as an authority within your industry. B2C however, has a much wider platform where many are looking for a solution to their problem, some just want information, others want to be entertained.
Similar to website maintenance (refer to our digital section), for businesses who want to manage their own social media we can provide a fully comprehensive training package involving how to manage social media, creating a digital strategy, writing effective posts, understanding the statistics, building followers and dealing with negativity. Talk to us about what areas you’d like to learn and depending on skill levels and budget we’ll compile the right training package for you.
Telling a story enables you to build your brand and connect with your customers. Today consumers have more choice than ever when it comes to purchasing power and with plenty of competition, being able to tell a story that really connects with your audience can make you memorable and turn followers into buyers.