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Reasons why every business should use e-mail marketing

email marketing

Connecting with your audience in a personal and highly targeted way is one of the quickest ways to drive revenue into your business. E-mail marketing is still the most powerful channel to speak right to your customer on a one-to-one basis.

Here are 4 reasons why you should be utilising e-mail marketing for your business:

Email has larger reach

With Facebook boasting over 1 billion active users and Twitter boasting 255 million, it’s tempting to believe that social media is the most effective way to reach the masses. These are impressive numbers, but what isn’t so frequently shared are the statistics on email usage.

The total number of worldwide email accounts was 3.9 billion in 2013, and projected to reach 4.9 billion by 2017, according toRadicati.

Email delivers your message

90% of email gets deliveredto the intended recipient’s inbox, whereas only 2% of your Facebook fans see your postsin their News Feed. This is because Facebook limits the number of times your posts appearin the News Feed in an attempt to drive brands towards their paid advertising options.

This is a big deal when it comes to getting your messages in front of your desired audience, and means your message is 45 times more likely to be seen using email than Facebook.

Also, your email subscribers have explicitly told you they want to hear from you when they signed up for your email list.

Email is proven to ensure your audience gets your message.

Email drives conversions

When it comes to conversions, there isn’t a more powerful channel than email, In fact, the average click-through rate of an email campaign is around 3%(of total recipients), whereas the average click-through rate from a tweet is around 0.5%.

This means you are 6x more likely to get someone to click through to your website via email than you are from Twitter. As discussed earlier, your email subscribers have told you they want to hear from you and this isn’t typically the case with social.

4.24% of visitors from email marketing buy something as compared to 2.49% of visitors from search engines and 0.59% from social media, according to a survey conducted by Monetate.

Email has a higher ROI.

Given email’s unmatched ability to drive conversions, it makes sense that email is also the most effective marketing channel to drive ROI for your company. In fact, email marketing yields an average 3,800% return on investment for businesses

It’s clear from these statistics that email is a cost-effective channel for marketers, but why does it outperform other channels so significantly when it comes to ROI?

It comes down to delivering highly personalised and relevant messages, email allows you to be hyper-targeted with your communications.